The color yellow
Yellow is the color of sunshine.
It's associated with joy, happiness,
and energy. Yellow produces
a warming effect,
arouses cheerfulness,
Bright, pure yellow is
an attention getter.
Use yellow to evoke pleasant,
cheerful feelings.
A warm summery color,
you can be sure that adding
yellow will create a dramatic
beautiful feeling.

Yellow is hope and happines.
It is a warm color that, like red,
has conflicting symbolism.
On the one hand it denotes
happiness and joy but on the
other hand yellow is the color
of cowardice and deceit.
Although it can work as the primary color,
yellow often works best as a companion
to other colors. Use bright yellow
to create excitement when red or
orange may be too strong or too dark.
Yellow can be perky.