| Yellow
Yellow is the color of sunshine. It's associated with joy,
happiness, intellect, and energy
Yellow produces a warming effect, arouses
cheerfulness, stimulates mental activity, and
generates muscle energy. Yellow is often associated
with food. Bright, pure yellow is an attention getter,
which is the reason taxicabs are painted this color. .
Yellow is seen before other colors when placed
against black; this combination is often used to issue
a warning. In heraldry, yellow indicates honor and
loyalty. .Use yellow to evoke pleasant, cheerful feelings.
You can choose yellow to promote children's products
and items related to leisure. Yellow is very effective
for attracting attention, so use it to highlight the most
important elements of your design. Men usually
perceive yellow as a very lighthearted,
'childish' color. Light yellow tends to disappear
into white, so it usually needs a dark color to highlight
it. Shades of yellow are visually unappealing because
they loose cheerfulness and become dingy.
Light yellow is associated with intellect, freshness,
and joy. | | |
